Foundation & First Breakthroughs
Starting with just three team members and a shared passion for making financial analysis accessible, we began working with local Korean businesses. Our approach was different — we focused on teaching clients to understand their numbers rather than just delivering reports.
Expanding Our Educational Impact
We realized something important: our clients weren't just looking for analysis — they wanted to become better at understanding their business finances. This insight led us to develop our signature educational approach, combining practical analysis with hands-on learning.
Becoming Trusted Financial Partners
Today, we're known for something unique in the financial services world — we actually make complex analysis understandable. Our clients don't just receive reports; they gain the confidence to make informed decisions about their business future.
Real Projects, Real Results
Every partnership teaches us something new. Here are three recent projects that show how our educational approach creates lasting value.
Transforming a Family Restaurant Chain
Hyuna's family had run three restaurants in Busan for fifteen years, but they couldn't understand why profits kept shrinking despite steady customer traffic. We spent six months teaching them cost analysis fundamentals.
- Identified 23% food waste reduction opportunity
- Streamlined supplier contracts saving ₩8M annually
- Family now analyzes monthly P&L independently
Startup Cash Flow Crisis Resolved
A promising Seoul tech company was burning through investor funds faster than expected. Rather than just cutting costs, we taught their founders how to build sustainable financial planning habits.
- Extended runway from 4 months to 14 months
- Implemented weekly cash flow monitoring
- Secured Series A funding in 2024
Manufacturing Efficiency Breakthrough
A mid-size electronics manufacturer needed to understand which product lines were actually profitable. We worked with their team to build internal analysis capabilities they still use today.
- Discovered two unprofitable product lines
- Trained 12 managers in cost allocation methods
- Increased overall margin by 18% within one year
What We've Learned Along the Way
Six years of working with diverse businesses has taught us some surprising lessons about financial analysis and business education.
Teaching Beats Consulting
Business owners who understand their numbers make better decisions than those who rely solely on external advice. Our job isn't to be indispensable — it's to make our clients more capable.
Context Matters More Than Formulas
The same financial ratios mean different things in different industries. A restaurant's inventory turnover looks nothing like a tech company's. We've learned to adapt our analysis to each business's reality.
Small Changes Create Big Impact
Most businesses don't need dramatic overhauls — they need to understand what's already working and what isn't. Sometimes a 5% improvement in gross margin changes everything.
Questions Are More Valuable Than Answers
The right question at the right time can transform how someone thinks about their business. We've become better at asking "What would happen if..." instead of just providing conclusions.