Who We Really Are

Seven years ago, we started with a simple belief: financial analysis shouldn't be mysterious. Today, we help businesses across South Korea understand their numbers and make better decisions.

2018

The Beginning

Started in a small Cheongju office after noticing too many businesses struggling with basic financial planning. Our first clients were local restaurants who couldn't figure out why their busy nights weren't translating to profits.

2021

Finding Our Focus

Realized that most business owners don't need complex financial models. They need to understand cash flow, recognize patterns, and spot problems before they become crises. This insight changed everything about how we teach and consult.

2025

Where We Stand

Now working with over 200 businesses annually, from tech startups in Seoul to manufacturing companies in rural areas. We've learned that good financial analysis is really about asking the right questions, not just crunching numbers.

What Makes Us Different

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Real-World Experience

We've seen businesses fail because of preventable financial mistakes. Our approach focuses on practical skills that actually matter in day-to-day operations, not theoretical concepts that sound impressive but don't help.

Pattern Recognition

Most financial problems show up as patterns long before they become obvious. We teach you to spot these early warning signs in your own data, whether it's seasonal cash flow issues or gradual margin erosion.

Industry Context

Financial analysis for a restaurant is completely different from analysis for a software company. We understand Korean business environments and tailor our methods to match your specific industry challenges and opportunities.

Quick Implementation

You shouldn't need months to see results from better financial practices. Our methods are designed to show meaningful improvements in your understanding and decision-making within weeks, not quarters.

The People Behind the Analysis

Zinnia Kowalski, Lead Financial Analyst

Zinnia Kowalski

Lead Financial Analyst

Spent eight years at Samsung Electronics before joining us. Has a weird ability to spot accounting irregularities just by looking at quarterly patterns. Believes most business problems are actually communication problems disguised as money problems.

Ember Chen, Strategic Planning Director

Ember Chen

Strategic Planning Director

Former management consultant who got tired of PowerPoint presentations that nobody implemented. Now focuses on creating financial planning systems that business owners actually use. Drinks too much coffee and asks uncomfortable questions about expenses.

How We Actually Work

Most financial consulting feels like someone speaking a foreign language at you. We start with your current situation and build understanding step by step. No jargon, no complex formulas until you're ready for them.

  • Start with your actual business challenges, not textbook theories
  • Build financial analysis skills through real examples from your industry
  • Focus on decisions you need to make, not reports you'll never read
  • Create systems that work with your existing processes, not against them
  • Measure success by improved business outcomes, not completed spreadsheets
Financial planning and analysis process illustration